Monday 17 September 2007

Faith in their product - great advertising idea

In a recent marketing campaign in Vancouver, 3M sought a strong image for their security glass.

They modified a bus shelter, fitting it with their security glass and filled it with REAL BANKNOTES!!!

Many have tried to gain access with golf clubs and baseball bats but obviously the glass remains intact!

This is what you call having faith in your own product .... great advertising!

1 comment:

Anonymous said...

Good post.